Market Share by Top Websites

1 Advert Stream is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Advert Stream in all segments.

Websites Categories

1 Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, People & Society, Internet & Telecom and 81 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Performing Arts, Astronomy and 3 other categories.

Geography

1 Advert Stream is leading in most countries, including France, Belgium, Algeria, Canada and 35 other countries.

2 Open AdExchange is leading in Denmark, Guatemala and Sweden.