Market Share by Top Websites

1 Advert Stream is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Advert Stream in all segments.

Websites Categories

1 Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Internet & Telecom, People & Society and 92 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Astronomy, Sports and 3 other categories.

Geography

1 Advert Stream is leading in most countries, including France, Morocco, Belgium, United States and 43 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Malta.