Market Share by Top Websites

1 Advert Stream is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Advert Stream in all segments.

Websites Categories

1 Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, People & Society, Internet & Telecom and 89 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Energy, Computer Hardware and 5 other categories.

Geography

1 Advert Stream is leading in most countries, including France, Algeria, Belgium, Switzerland and 41 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.