In terms of market share, Advert Stream is clearly lagging behind, losing to SmartContext in all segments.
Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Online, Internet & Telecom and 46 other categories.
SmartContext is leading in People & Society, Business & Industry, Cooking & Recipes, Food & Drink and 15 other categories.
Advert Stream is leading in most countries, including France, Turkey, Belgium, Morocco and 27 other countries.
SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 14 other countries.