In terms of market share, Adverteerdirect is clearly lagging behind, losing to Auditude in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 51 other categories.
Auditude is leading in Programming.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Brazil and 5 other countries.
Auditude is leading in Japan, China, Malaysia and Viet Nam.