In terms of market share, Adverteerdirect is clearly lagging behind, losing to Auditude in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 20 other categories.
Auditude is leading in Computer & Electronics, Software, TV & Video, Programming and one other category.
Auditude is leading in most countries, including New Zealand, France, China and Mexico.
Adverteerdirect is leading in Netherlands, Germany and Belgium.