2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to Axill in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.
2
Axill is leading in Arts & Entertainment and Computers Electronics & Technology.
1
Axill is leading in most countries, including France, Israel, Japan, Saudi Arabia and one other country.
2
Adverteerdirect is leading in Netherlands.