In terms of market share, Adverteerdirect is clearly lagging behind, losing to Axill in all segments.
Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Internet & Telecom and 16 other categories.
Adverteerdirect is leading in Shopping, Health, Education, Career & Education and 14 other categories.
Axill is leading in most countries, including India, United States, Indonesia, Argentina and 23 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Ukraine, Serbia and one other country.