In terms of market share, Adverteerdirect is clearly lagging behind, losing to Brilig in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.
Brilig is leading in Finance, Motorsports, Environment, Military & Defense and 2 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Germany, Belgium, Taiwan and 2 other countries.
Brilig is leading in United States, India, France and Canada.