In terms of market share, Adverteerdirect is clearly lagging behind, losing to Brilig in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Health, Classifieds and 25 other categories.
Brilig is leading in People & Society, Investing, Finance, Motorsports and one other category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Morocco and one other country.
Brilig is leading in United States, India, Thailand and United Kingdom.