In terms of market share, Adverteerdirect is clearly lagging behind, losing to Brilig in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Music & Audio, Health and 24 other categories.
Brilig is leading in Motorsports, Performing Arts, Environment, Investing and one other category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Suriname and Argentina.
Brilig is leading in United States and India.