In terms of market share, Adverteerdirect is clearly lagging behind, losing to Brilig in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
Brilig is leading in Environment, Nutrition, Military & Defense, Investing and 2 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 6 other countries.
Brilig is leading in United States, Indonesia, India, China and one other country.