In terms of market share, Adverteerdirect is clearly lagging behind, losing to Cappsool in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 35 other categories.
Cappsool hasn't got a lead over Adverteerdirect in any websites category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Poland, Italy and one other country.
Cappsool is leading in United States, Israel and Armenia.