In terms of market share, Adverteerdirect is clearly lagging behind, losing to Cappsool in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 55 other categories.
Cappsool hasn't got a lead over Adverteerdirect in any websites category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Italy, Germany and 22 other countries.
Cappsool is leading in Israel, United States and Russia.