In terms of market share, Adverteerdirect is clearly lagging behind, losing to Cappsool in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 25 other categories.
Cappsool hasn't got a lead over Adverteerdirect in any websites category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Benin, Argentina and 3 other countries.
Cappsool is leading in United States, France, Greece and Israel.