Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Business & Industry and 65 other categories.

2 Adverteerdirect is leading in Shopping, Education, Classifieds, Beauty and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 42 other countries.

2 Adverteerdirect is leading in Suriname.