Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 82 other categories.

2 Adverteerdirect is leading in Beauty, Classifieds, Reproductive Health, Pets and 2 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 51 other countries.

2 Adverteerdirect is leading in Netherlands and Belgium.