In terms of market share, Adverteerdirect is clearly lagging behind, losing to freeXmedia in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 38 other categories.
freeXmedia is leading in Sports, Autos & Vehicles, Business & Industry, Games and 18 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Indonesia and Taiwan.
freeXmedia is leading in Germany and United States.