In terms of market share, Adverteerdirect is clearly lagging behind, losing to freeXmedia in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 37 other categories.
freeXmedia is leading in Business & Industry, Sports, Autos & Vehicles, Accommodation & Hotels and 33 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Italy, Canada and 17 other countries.
freeXmedia is leading in Germany, Spain, Poland, Switzerland and 7 other countries.