In terms of market share, Adverteerdirect is clearly lagging behind, losing to Harren Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Music & Audio, Health, Autos & Vehicles and 16 other categories.
Harren Media is leading in Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 15 other categories.
Harren Media is leading in most countries, including Brazil, United States, China, Mexico and 12 other countries.
Adverteerdirect is leading in Netherlands, Germany and Belgium.