In terms of market share, Adverteerdirect is clearly lagging behind, losing to Harren Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Music & Audio, Health, Career & Education and 22 other categories.
Harren Media is leading in Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 11 other categories.
Harren Media is leading in most countries, including Brazil, Mexico, Argentina, Japan and 20 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Egypt and 2 other countries.