In terms of market share, Adverteerdirect is clearly lagging behind, losing to Harren Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 44 other categories.
Adverteerdirect is leading in Shopping, Fashion & Modeling, Health, Classifieds and 28 other categories.
Harren Media is leading in most countries, including Brazil, Mexico, India, Spain and 25 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Switzerland, Suriname and one other country.