In terms of market share, Adverteerdirect is clearly lagging behind, losing to Harren Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 42 other categories.
Adverteerdirect is leading in Shopping, Fashion & Modeling, Beauty, Beauty & Fitness and 27 other categories.
Harren Media is leading in most countries, including Brazil, Portugal, India, Spain and 49 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Sweden and Niue.