In terms of market share, Adverteerdirect is clearly lagging behind, losing to Harren Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 17 other categories.
Adverteerdirect is leading in Shopping, Classifieds, Health, Education and 14 other categories.
Harren Media is leading in most countries, including Brazil, Argentina, Peru, Indonesia and 19 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin and Serbia.