In terms of market share, Adverteerdirect is clearly lagging behind, losing to Harren Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 43 other categories.
Adverteerdirect is leading in Shopping, Fashion & Modeling, Health, Beauty and 27 other categories.
Harren Media is leading in most countries, including Brazil, Spain, Indonesia, India and 30 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Romania and 3 other countries.