In terms of market share, Adverteerdirect is clearly lagging behind, losing to Harren Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 43 other categories.
Adverteerdirect is leading in Shopping, Fashion & Modeling, Health, Classifieds and 27 other categories.
Harren Media is leading in most countries, including Brazil, India, Mexico, Indonesia and 18 other countries.
Adverteerdirect is leading in Netherlands, Germany, Belgium, Taiwan and one other country.