In terms of market share, Adverteerdirect is clearly lagging behind, losing to Hype Exchange in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Health, Classifieds and 30 other categories.
Hype Exchange is leading in Movies, Games and Marketing & Advertising.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Morocco and one other country.
Hype Exchange is leading in United States, Russia, Japan and Italy.