In terms of market share, Adverteerdirect is clearly lagging behind, losing to Hype Exchange in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
Hype Exchange is leading in Womens Interests.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 20 other countries.
Hype Exchange is leading in United States, Austria, Ukraine, Switzerland and one other country.