In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kelkoo in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 50 other categories.
Kelkoo hasn't got a lead over Adverteerdirect in any websites category.
Kelkoo is leading in most countries, including Italy, Norway, Portugal, Spain and 5 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Indonesia, Ukraine and one other country.