In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 37 other categories.
Adverteerdirect is leading in Shopping, Music & Audio, Fashion & Modeling, Beauty and 30 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 49 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Italy, Norway and 3 other countries.