In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kitara Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 21 other categories.
Kitara Media is leading in People & Society, Food & Drink, Restaurants & Delivery, Computer & Electronics and 10 other categories.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 9 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, India and 3 other countries.