Market Share by Top Websites

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.

2 Adverteerdirect is leading in Shopping, Music & Audio, Fashion & Modeling, Health and 30 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, France and 30 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Benin, Czech Republic and one other country.