Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 37 other categories.

2 Adverteerdirect is leading in Shopping, Music & Audio, Health, Fashion & Modeling and 29 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Russia, Brazil and 27 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Italy, Israel and one other country.