In terms of market share, Adverteerdirect is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.
Adverteerdirect is leading in Shopping, Music & Audio, Fashion & Modeling, Health and 30 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, France and 30 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin, Czech Republic and one other country.