In terms of market share, Adverteerdirect is clearly lagging behind, losing to Madison Logic in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 18 other categories.
Madison Logic is leading in Computer & Electronics, Business & Industry, Software, Internet & Telecom and 13 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, France, Canada and 18 other countries.
Adverteerdirect is leading in Netherlands and Belgium.