2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to Mass2 in all segments.
1
Mass2 has better usage coverage in more websites categories. Including Finance, Computers Electronics & Technology, Community & Society, Hobbies & Leisure and 2 other categories.
2
Adverteerdirect is leading in Home & Garden, Food & Drink, Reference Materials and Science & Education.
1
Mass2 is leading in most countries, including United States and South Africa.
2
Adverteerdirect is leading in Netherlands.