Market Share by Top Websites

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 51 other categories.

2 Merchenta is leading in Shopping, Clothing, Consumer Electronics, Finance and 5 other categories.


1 Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 5 other countries.

2 Merchenta is leading in United Kingdom, United States, France, Canada and 4 other countries.