Market Share by Top Websites

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, Food & Drink, Reference Materials and Science & Education.

2 Merchenta is leading in Lifestyle.

Geography

1 Merchenta is leading in most countries, including Australia, China, Ecuador and United States.

2 Adverteerdirect is leading in Netherlands.