In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 50 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Financial Management and 5 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Brazil and 3 other countries.
Merchenta is leading in United Kingdom, United States, France, Brazil and 3 other countries.