In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 51 other categories.
Merchenta is leading in Shopping, Clothing, Consumer Electronics, Finance and 5 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 5 other countries.
Merchenta is leading in United Kingdom, United States, France, Canada and 4 other countries.