In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Health, Autos & Vehicles and 21 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Publications and one other category.
Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, Italy and 3 other countries.
Adverteerdirect is leading in Netherlands, Germany, Russia and Belgium.