Market Share by Top Websites

1 Merchenta is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 46 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Clothing, Products & Shopping and 2 other categories.

Geography

1 Merchenta is leading in most countries, including United Kingdom, United States, Hong Kong, Jersey and 10 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Indonesia, Taiwan and one other country.