In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 50 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Consumer Electronics and 5 other categories.
Merchenta is leading in most countries, including United Kingdom, China, Jersey, United States and 10 other countries.
Adverteerdirect is leading in Netherlands, Germany, Belgium, Taiwan and 2 other countries.