In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Career & Education, Health and 32 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Makes & Models and 2 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Viet Nam and 3 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Poland and Germany.