In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Career & Education, Education and 22 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Jewelry and 3 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Australia and 2 other countries.
Merchenta is leading in United Kingdom, United States, France, Australia and 2 other countries.