In terms of market share, Adverteerdirect is clearly lagging behind, losing to Merchenta in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 46 other categories.
Merchenta is leading in Shopping, Home & Garden, Clothing, Consumer Electronics and 4 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, France and 6 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Israel, Iran and 2 other countries.