Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 65 other categories.

2 Adverteerdirect is leading in Shopping, Fashion & Modeling, Health, Beauty and 22 other categories.

Geography

1 Moat is leading in most countries, including United States, Japan, United Kingdom, Canada and 40 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Austria and Taiwan.