Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Football, Arts & Entertainment and 71 other categories.

2 Adverteerdirect is leading in Classifieds, Adult, Beauty & Fitness, Beauty and 5 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Germany, Canada and 41 other countries.

2 Adverteerdirect is leading in Netherlands.