In terms of market share, Adverteerdirect is clearly lagging behind, losing to Newtention in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 19 other categories.
Newtention is leading in Business & Industry, Internet & Telecom, Travel, Tourism and 5 other categories.
Newtention is leading in most countries, including Germany, South Korea, Russia, Belarus and 4 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin, Argentina and 3 other countries.