In terms of market share, Adverteerdirect is clearly lagging behind, losing to Newtention in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Internet & Telecom and 42 other categories.
Newtention is leading in Business & Industry, Computer & Electronics, Travel, Clothing and 6 other categories.
Newtention is leading in most countries, including Germany, France, Italy, Japan and 8 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Israel, Iran and one other country.