In terms of market share, Adverteerdirect is clearly lagging behind, losing to Newtention in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 28 other categories.
Newtention is leading in Computer & Electronics, Software, People & Society, Travel and 3 other categories.
Newtention is leading in most countries, including Germany, Hungary, United States, Australia and 2 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Poland and Italy.