In terms of market share, Adverteerdirect is clearly lagging behind, losing to Newtention in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 46 other categories.
Newtention is leading in Business & Industry, Computer & Electronics, Travel, Tourism and 8 other categories.
Newtention is leading in most countries, including Germany, Russia, Brazil, United States and 6 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Latvia and United Kingdom.