2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to Newtention in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.
2
Newtention is leading in Computers Electronics & Technology and News & Media.
1
Newtention is leading in most countries, including Germany and France.
2
Adverteerdirect is leading in Netherlands.