In terms of market share, Adverteerdirect is clearly lagging behind, losing to Newtention in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 46 other categories.
Newtention is leading in Business & Industry, Travel, Computer & Electronics, Clothing and 8 other categories.
Newtention is leading in most countries, including Germany, Italy, Russia, Brazil and 7 other countries.
Adverteerdirect is leading in Netherlands, Belgium, United Arab Emirates, Slovakia and 5 other countries.