In terms of market share, Adverteerdirect is clearly lagging behind, losing to Newtention in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 45 other categories.
Newtention is leading in Business & Industry, Travel, Computer & Electronics, Tourism and 7 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Italy, Canada and 18 other countries.
Newtention is leading in Germany, France, Austria, Taiwan and 12 other countries.