In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 23 other categories.
OptiFuze is leading in Baseball, News & Media, Nursery & Playroom and Home & Garden.
Adverteerdirect is leading in most countries, including Netherlands, Germany, Russia and Belgium.
OptiFuze is leading in United States and Canada.