In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 35 other categories.
OptiFuze is leading in Nursery & Playroom, Home & Garden, Nutrition and Fitness.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Poland, Germany and 2 other countries.
OptiFuze is leading in United States and Canada.