In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 47 other categories.
OptiFuze is leading in Baseball, Fitness, Coupons, Newspapers and 2 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Greece, Taiwan and 2 other countries.
OptiFuze is leading in United States and United Kingdom.