In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 46 other categories.
OptiFuze is leading in Baseball, Coupons, Fitness, Nutrition and 2 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Taiwan and 4 other countries.
OptiFuze is leading in United States, India, Philippines, Portugal and one other country.