In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 46 other categories.
OptiFuze is leading in Baseball, Nutrition, Nursery & Playroom, Newspapers and 2 other categories.
OptiFuze is leading in most countries, including United States, Israel, Philippines, Poland and one other country.
OptiFuze is leading in United States, Israel, Philippines, Poland and one other country.