In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
OptiFuze is leading in Coupons, Baseball, Fitness, Nursery & Playroom and one other category.
Adverteerdirect is leading in most countries, including Netherlands, Germany, Belgium, Taiwan and 2 other countries.
OptiFuze is leading in United States, France and Poland.