In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 54 other categories.
OptiFuze is leading in Nutrition, Nursery & Playroom, Newspapers, Gay, Lesbian, & Bisexual and 3 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, United Arab Emirates and 8 other countries.
OptiFuze is leading in United States, Bulgaria, Georgia and Thailand.