In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 54 other categories.
OptiFuze is leading in Fitness, Nutrition, Baseball, Coupons and 2 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Ukraine, Turkey and 5 other countries.
OptiFuze is leading in United States, United Kingdom, Canada, Brazil and 2 other countries.