In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 55 other categories.
OptiFuze is leading in Gay, Lesbian, & Bisexual, Newspapers, Nursery & Playroom, Nutrition and 3 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Taiwan, Argentina and 6 other countries.
OptiFuze is leading in United States, Brazil and Pakistan.