In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 23 other categories.
OptiFuze is leading in Home & Garden, Nutrition, Fitness, Baseball and 2 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Benin, Argentina and 2 other countries.
OptiFuze is leading in United States and France.