In terms of market share, Adverteerdirect is clearly lagging behind, losing to OptiFuze in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.
OptiFuze is leading in Baseball, Nursery & Playroom, Newspapers, Coupons and one other category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Taiwan and 5 other countries.
OptiFuze is leading in United States, Canada, India and United Kingdom.