Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 44 other categories.

2 Optimatic is leading in Games, Video Games, TV & Video, Home & Garden and 9 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, United Kingdom, Poland and 10 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Germany, Taiwan and 2 other countries.