Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Health, Autos & Vehicles and 24 other categories.

2 Optimatic is leading in Business & Industry, Online, Games, Marketing & Advertising and 13 other categories.


1 Optimatic is leading in most countries, including United States, France, United Kingdom, Ukraine and 13 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, New Zealand, Morocco and one other country.