Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, Health, News & Media and 64 other categories.

2 Adverteerdirect is leading in Music & Audio, Classifieds, Beauty, Soccer and 6 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, Germany, United Kingdom and 35 other countries.

2 Adverteerdirect is leading in Netherlands and Belgium.