Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 102 other categories.

2 Adverteerdirect is leading in Fashion & Modeling, Beauty, Soccer, Classifieds and 8 other categories.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, Russia and 35 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, United Arab Emirates, Malta and 2 other countries.