In terms of market share, Adverteerdirect is clearly lagging behind, losing to PrecisionDemand in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Music & Audio, Business & Industry and 29 other categories.
PrecisionDemand is leading in TV & Video and Programming.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Argentina and Suriname.
PrecisionDemand is leading in United States, Iran and Canada.