Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Music & Audio, Fashion & Modeling and 30 other categories.

2 Refined Labs is leading in Autos & Vehicles, People & Society, Business & Industry, Car Rentals and 30 other categories.


1 Refined Labs is leading in most countries, including Germany, Denmark, Austria, Switzerland and 36 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Ukraine, South Africa and one other country.