Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Adverteerdirect has better usage coverage in more websites categories. Including Music & Audio, Career & Education, Health, Education and 23 other categories.

2 Refined Labs is leading in Business & Industry, Autos & Vehicles, Arts & Entertainment, Car Rentals and 22 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Sweden, Denmark and 38 other countries.

2 Adverteerdirect is leading in Netherlands and Belgium.