In terms of market share, Adverteerdirect is clearly lagging behind, losing to Rovion in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 50 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Car Buying and 9 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Taiwan, Argentina and 4 other countries.
Rovion is leading in United States, Canada, United Kingdom, Colombia and one other country.