Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 68 other categories.

2 Adverteerdirect is leading in Fashion & Modeling, Beauty, Beauty & Fitness, Classifieds and 13 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Ukraine and 21 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, India, Taiwan and 2 other countries.