Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Business & Industry and 45 other categories.

2 Adverteerdirect is leading in Shopping, News & Media, Fashion & Modeling, Beauty & Fitness and 18 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Germany and 11 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium, Greece, Taiwan and one other country.