In terms of market share, Adverteerdirect is clearly lagging behind, losing to Total Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 35 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, News & Media and 22 other categories.
Total Media is leading in most countries, including Israel, United States, France, United Kingdom and 8 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Taiwan, Canada and 2 other countries.