2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to Total Media in all segments.
1
Total Media has better usage coverage in more websites categories. Including Community & Society, Food & Drink, Finance, News & Media and one other category.
2
Adverteerdirect is leading in Home & Garden, E-commerce & Shopping and Reference Materials.
1
Total Media is leading in most countries, including Israel, Canada, France, Hungary and one other country.
2
Adverteerdirect is leading in Netherlands.