In terms of market share, Adverteerdirect is clearly lagging behind, losing to Total Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 35 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, News & Media and 22 other categories.
Total Media is leading in most countries, including Israel, United States, Brazil, Australia and 11 other countries.
Adverteerdirect is leading in Netherlands, Belgium, United Arab Emirates, Slovakia and 5 other countries.