In terms of market share, Adverteerdirect is clearly lagging behind, losing to Traffiq in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 54 other categories.
Traffiq is leading in Sports, Car Buying and Visual Arts & Design.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Taiwan and 4 other countries.
Traffiq is leading in United States and Japan.