In terms of market share, Adverteerdirect is clearly lagging behind, losing to Traffiq in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 50 other categories.
Traffiq is leading in Sports, Visual Arts & Design and Car Buying.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Taiwan and 4 other countries.
Traffiq is leading in Japan, Romania and Brazil.