In terms of market share, Adverteerdirect is clearly lagging behind, losing to Unicast in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Music & Audio, Classifieds and 28 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, United States, Suriname and one other country.
Unicast is leading in Brazil, United Kingdom and India.