In terms of market share, Adverteerdirect is clearly lagging behind, losing to Unicast in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 28 other categories.
Unicast hasn't got a lead over Adverteerdirect in any websites category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Brazil and one other country.
Unicast is leading in United States.