In terms of market share, Adverteerdirect is clearly lagging behind, losing to Unicast in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 53 other categories.
Unicast hasn't got a lead over Adverteerdirect in any websites category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, India, Germany and 6 other countries.
Unicast hasn't got a lead over Adverteerdirect in any country.