In terms of market share, Adverteerdirect is clearly lagging behind, losing to Vertical Acuity in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 48 other categories.
Vertical Acuity is leading in Energy.
Vertical Acuity is leading in most countries, including Romania, Singapore, United Kingdom, United States and 2 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Indonesia, Taiwan and one other country.