In terms of market share, Adverteerdirect is clearly lagging behind, losing to Vertical Acuity in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Music & Audio, Classifieds and 29 other categories.
Vertical Acuity is leading in Movies and Energy.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Suriname and Argentina.
Vertical Acuity is leading in United States, Canada and India.