In terms of market share, Adverteerdirect is clearly lagging behind, losing to Vertical Acuity in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 54 other categories.
Vertical Acuity is leading in Rugby and Energy.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 21 other countries.
Vertical Acuity is leading in United States, Viet Nam, Argentina and Azerbaijan.