In terms of market share, Adverteerdirect is clearly lagging behind, losing to Vertical Acuity in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 54 other categories.
Vertical Acuity is leading in Energy and Rugby.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, United Kingdom and 9 other countries.
Vertical Acuity is leading in United States, India and Canada.