In terms of market share, Adverteerdirect is clearly lagging behind, losing to Visible Measures in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 28 other categories.
Visible Measures is leading in Marketing & Advertising.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Ukraine and Germany.
Visible Measures hasn't got a lead over Adverteerdirect in any country.