In terms of market share, Adverteerdirect is clearly lagging behind, losing to Visible Measures in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 54 other categories.
Visible Measures hasn't got a lead over Adverteerdirect in any websites category.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Greece, Ukraine and 4 other countries.
Visible Measures is leading in United Kingdom and Kenya.