Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 78 other categories.

2 Adverteerdirect is leading in Fashion & Modeling, Classifieds, Beauty & Fitness, Beauty and 10 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, France and 41 other countries.

2 Adverteerdirect is leading in Netherlands, Belgium and Malaysia.