In terms of market share, Adverteerdirect is clearly lagging behind, losing to zapunited in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Health, Autos & Vehicles, Classifieds and 21 other categories.
zapunited is leading in Arts & Entertainment, Adult, People & Society, Software and 8 other categories.
zapunited is leading in most countries, including India, Australia, United States, Ukraine and 16 other countries.
Adverteerdirect is leading in Netherlands, Belgium, New Zealand and Morocco.