In terms of market share, Adverteerdirect is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 43 other categories.
Adverteerdirect is leading in Shopping, Music & Audio, Health, Online Marketing and 25 other categories.
zapunited is leading in most countries, including India, United States, Indonesia, Turkey and 18 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Taiwan and one other country.