In terms of market share, Adverteerdirect is clearly lagging behind, losing to zapunited in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Music & Audio, Classifieds, Education and 20 other categories.
zapunited is leading in Arts & Entertainment, People & Society, Computer & Electronics, Adult and 10 other categories.
zapunited is leading in most countries, including India, United States, United Kingdom, Russia and 12 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Suriname and Argentina.