In terms of market share, Advertise.com is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
Advertise.com is leading in Health, Products & Shopping, Business & Industry, Shopping and 24 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 19 other countries.
Advertise.com is leading in Philippines, Argentina, Ukraine and Mexico.