In terms of market share, Advertise.com is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.
Advertise.com is leading in Health, Products & Shopping, Business & Industry, Shopping and 24 other categories.
Kitara Media is leading in most countries, including United States, Canada, France, Russia and 22 other countries.
Advertise.com is leading in Italy and Hong Kong.