In terms of market share, Advertise.com is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 12 other categories.
Advertise.com is leading in Health, Business & Industry, Shopping, Products & Shopping and 11 other categories.
Kitara Media is leading in most countries, including United Kingdom, Indonesia, Brazil, Canada and 8 other countries.
Advertise.com is leading in United States, Israel, Romania, Portugal and 4 other countries.