In terms of market share, Advertise.com is clearly lagging behind, losing to Mobile Theory in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Shopping and 35 other categories.
Mobile Theory is leading in Construction & Maintenance, Games and Programming.
Advertise.com is leading in most countries, including United States, Japan, India, Korea Republic and 4 other countries.
Mobile Theory is leading in Philippines.