In terms of market share, Advertise.com is clearly lagging behind, losing to Mobile Theory in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Arts & Entertainment and 43 other categories.
Mobile Theory is leading in Programming and Construction & Maintenance.
Advertise.com is leading in most countries, including United States, Turkey, Brazil, Poland and 8 other countries.
Mobile Theory is leading in India and Malaysia.