In terms of market share, Advertise.com is clearly lagging behind, losing to Open AdExchange in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Arts & Entertainment and 30 other categories.
Open AdExchange is leading in People & Society, Marketing & Advertising, Travel, Music & Audio and 13 other categories.
Advertise.com is leading in most countries, including Samoa, United States, Mexico, Great Britain and 10 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 4 other countries.