Market Share by Top Websites

2 In terms of market share, is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Education, Games, Search Engine, Web Hosting and 7 other categories.

2 Open AdExchange is leading in Shopping, Law & Government, Transportation & Logistics, Jobs & Employment and 7 other categories.


1 is leading in most countries, including United States, Canada, China, India and 6 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.