In terms of market share, Advertise.com is clearly lagging behind, losing to Open AdExchange in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Arts & Entertainment and 31 other categories.
Open AdExchange is leading in People & Society, Marketing & Advertising, Travel, Music & Audio and 15 other categories.
Advertise.com is leading in most countries, including United States, Mexico, China, Israel and 5 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 4 other countries.