Market Share by Top Websites

2 In terms of market share, is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Arts & Entertainment and 32 other categories.

2 Open AdExchange is leading in People & Society, Marketing & Advertising, Travel, Real Estate and 14 other categories.


1 is leading in most countries, including United States, Japan, Spain, Brazil and 9 other countries.

2 Open AdExchange is leading in Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.