Market Share by Top Websites

2 In terms of market share, is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Sports, Tourism, Sports and 10 other categories.

2 is leading in Career & Education, Health, Internet & Telecom, Adult and 8 other categories.


1 is leading in most countries, including United States, Saudi Arabia, Brazil, Canada and 5 other countries.

2 Open AdExchange is leading in Denmark, Norway, United Kingdom, Sweden and one other country.