In terms of market share, Advertise.com is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Travel, Sports and 14 other categories.
Advertise.com is leading in Health, Business & Industry, Products & Shopping, Career & Education and 10 other categories.
Advertise.com is leading in most countries, including United States, Israel, Brazil, Spain and 8 other countries.
Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.