In terms of market share, Advertise.com is clearly lagging behind, losing to Open AdExchange in all segments.
Advertise.com has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Arts & Entertainment and 30 other categories.
Open AdExchange is leading in People & Society, Marketing & Advertising, Travel, Real Estate and 14 other categories.
Advertise.com is leading in most countries, including United States, Philippines, Argentina, Ukraine and 10 other countries.
Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.