Market Share by Top Websites

2 In terms of market share, is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Health, Products & Shopping, Business & Industry, Shopping and 29 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Music & Audio, Law & Government and 10 other categories.


1 is leading in most countries, including United States, Japan, India, Korea Republic and 4 other countries.

2 Open AdExchange is leading in Denmark, Australia, Sweden and United Kingdom.