Market Share by Top Websites

1 AdvertPro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdvertPro in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, People & Society, News & Media and 86 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Movies and 11 other categories.

Geography

1 AdvertPro is leading in most countries, including Norway, South Africa, United States, United Kingdom and 43 other countries.

2 Conviva is leading in Belgium, Italy, Greece, Japan and 22 other countries.