Market Share by Top Websites

1 AdvertPro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdvertPro in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, News & Media, Real Estate and 62 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, TV & Video, Finance and 14 other categories.


1 AdvertPro is leading in most countries, including United States, Norway, South Africa, Turkey and 33 other countries.

2 Conviva is leading in Belgium, Canada, Czech Republic, Slovenia and 8 other countries.