Market Share by Top Websites

1 AdvertPro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdvertPro in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, News & Media, Arts & Entertainment and 81 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 10 other categories.

Geography

1 AdvertPro is leading in most countries, including United States, South Africa, Norway, Turkey and 42 other countries.

2 Conviva is leading in Belgium, Mexico, China, Colombia and 7 other countries.