Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, News & Media, Tourism and 48 other categories.

2 AdvertPro is leading in Business & Industry, Real Estate, Autos & Vehicles, Adult and 37 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 32 other countries.

2 AdvertPro is leading in South Africa, Norway, France, Brazil and 26 other countries.