Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, People & Society, Arts & Entertainment and 71 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 34 other categories.

Geography

1 AdvertPro is leading in most countries, including South Africa, Norway, Turkey, Spain and 29 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Australia and 24 other countries.