Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Adult, Internet & Telecom and 39 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Arts & Entertainment and 37 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 36 other countries.

2 AdvertPro is leading in South Africa, Norway, Spain, United Arab Emirates and 19 other countries.