Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 104 other categories.

2 AdvertPro is leading in Business & Industry, Adult, Real Estate, Autos & Vehicles and 31 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, Taiwan and 71 other countries.

2 AdvertPro is leading in Norway, South Africa, Turkey, Thailand and 14 other countries.