Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 152 other categories.

2 AdvertPro is leading in Adult, Real Estate, Motorcycles, Consumer Electronics and 8 other categories.


1 Kargo is leading in most countries, including France, United States, Spain, United Kingdom and 92 other countries.

2 AdvertPro is leading in South Africa, Norway, Bahrain, Ukraine and 10 other countries.