Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Real Estate, News & Media, Arts & Entertainment and 48 other categories.

2 Mercent is leading in Shopping, Clothing, Coupons, Home & Garden and 41 other categories.


1 Mercent is leading in most countries, including United States, United Kingdom, Poland, Germany and 31 other countries.

2 AdvertPro is leading in South Africa, Turkey, Norway, Spain and 24 other countries.