Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, News & Media, People & Society and 66 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Career & Education and 51 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Portugal and 37 other countries.

2 AdvertPro is leading in Norway, South Africa, Turkey, Brazil and 34 other countries.