Market Share by Top Websites

1 AdvertPro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdvertPro in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 68 other categories.

2 AdvertPro is leading in Adult, News & Media, Real Estate, Arts & Entertainment and 38 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, Mexico and 27 other countries.

2 AdvertPro is leading in Norway, South Africa, Turkey, France and 23 other countries.