AdvertPro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computer & Electronics, Health, Shopping, Internet & Telecom and 48 other categories.
AdvertPro is leading in Business & Industry, Real Estate, News & Media, Arts & Entertainment and 42 other categories.
AdvertPro is leading in most countries, including South Africa, Norway, Turkey, Spain and 27 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, France and 14 other countries.