AdvertPro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computer & Electronics, Shopping, Health, Software and 56 other categories.
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AdvertPro is leading in most countries, including South Africa, Norway, Turkey, Spain and 28 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 14 other countries.