Market Share by Top Websites

1 AdvertPro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to AdvertPro in all segments.

Websites Categories

1 AdvertPro has better usage coverage in more websites categories. Including Business & Industry, Adult, News & Media, People & Society and 90 other categories.

2 Optimatic is leading in Games, Marketing & Advertising, Online, Software and 12 other categories.

Geography

1 AdvertPro is leading in most countries, including Norway, South Africa, United States, Turkey and 51 other countries.

2 Optimatic is leading in Israel, Denmark, Venezuela, Indonesia and 4 other countries.