Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 75 other categories.

2 AdvertPro is leading in Adult, News & Media, People & Society, Real Estate and 41 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Spain and 26 other countries.

2 AdvertPro is leading in United States, South Africa, Norway, United Kingdom and 23 other countries.