Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdvertServe is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 229 other categories.

2 AdvertServe is leading in Weddings and Food & Grocery Retailers.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 177 other countries.

2 AdvertServe is leading in Bahrain and Saint Lucia.