Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Autos & Vehicles and 38 other categories.

2 is leading in Arts & Entertainment, Games, Video Games, Music & Audio and 36 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 33 other countries.

2 is leading in Russia, Ukraine, Kazakhstan, Belarus and 13 other countries.