Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Sports and 108 other categories.

2 is leading in Arts & Entertainment, Games, Video Games, Music & Audio and 20 other categories.


1 Integral Ad Science is leading in most countries, including United States, Germany, United Kingdom, Canada and 66 other countries.

2 is leading in Russia, Ukraine, Kazakhstan, Belarus and 11 other countries.