Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdYouLike is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Food & Drink and 12 other categories.

2 AdYouLike is leading in Science & Education, Computers Electronics & Technology, Community & Society, Health and 4 other categories.


1 PubMatic is leading in most countries, including United States, Japan, Russia, Taiwan and 112 other countries.

2 AdYouLike is leading in Mexico, Indonesia, Vietnam, Argentina and 36 other countries.