Market Share by Top Websites

1 is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 145 other categories.

2 PubMatic is leading in News & Media, Computer & Electronics, Software, Games and 58 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 107 other countries.

2 is leading in Germany, United Kingdom, Switzerland, Austria and 18 other countries.