Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 230 other categories.

2 is leading in Insurance, Gifts, Weight Loss, Car Rentals and 3 other categories.


1 PubMatic is leading in most countries, including United States, Russia, France, Italy and 212 other countries.

2 is leading in Germany, Timor-leste and Liechtenstein.