Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Affili.net is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 167 other categories.

2 Affili.net is leading in Business & Industry, Shopping, Travel, Marketing & Advertising and 60 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 180 other countries.

2 Affili.net is leading in Germany, Switzerland, Austria, Luxembourg and one other country.