Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 204 other categories.

2 is leading in Travel, Tourism, Finance, Clothing and 28 other categories.


1 PubMatic is leading in most countries, including United States, Japan, France, Russia and 203 other countries.

2 is leading in Germany, Switzerland, Timor-leste, Cocos Islands and 7 other countries.