In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Dedicated Media in all segments.
Dedicated Media has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, Shopping and 18 other categories.
Al Bawaba Advertising is leading in People & Society, Arts & Entertainment, Computer & Electronics, Real Estate and 13 other categories.
Al Bawaba Advertising is leading in most countries, including Germany, Netherlands, Korea Republic, Israel and one other country.
Dedicated Media is leading in United States, Japan and India.