In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to GSI Media in all segments.
GSI Media has better usage coverage in more websites categories. Including Shopping, Software, Computer & Electronics, Business & Industry and 3 other categories.
Al Bawaba Advertising is leading in TV & Video, Arts & Entertainment, Running, Sports and one other category.
Al Bawaba Advertising is leading in most countries, including United Kingdom, Egypt, United Arab Emirates, Saudi Arabia and 4 other countries.
GSI Media is leading in United States, Canada, Sweden, Norway and 3 other countries.