In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to GSI Media in all segments.
GSI Media has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Children, Software and 3 other categories.
Al Bawaba Advertising is leading in Travel, Running, Sports, Social Sciences and 2 other categories.
Al Bawaba Advertising is leading in most countries, including South Korea, Germany, Egypt, Poland and one other country.
GSI Media is leading in Canada, United States, Italy and Azerbaijan.